by Duncan Riley
1. New ads work. You will always get a higher CTR on new ads, both text and graphical (but not Adsense).
Think of it like a honeymoon for ads. New ads are good for probably 2 to 3 days in terms of decent CTR, then they drop off to lower levels. Ive tracked the ads from the BlogAds Advertising service for a period as well. My advice if you’re advertising using BlogAds over a period of time: rotate your ad graphics maybe once a week.
2. Regular readers tend to be ad blind. Regular readers will click on ad spots but the CTR is much lower than for new readers, particularly on Adsense ads. Ive had lots of different traffic in the last four weeks on a variety of different subjects and its the posts bringing in completely new traffic that have the high CTR’s, and I’m talking at times four to five times higher rates on the same ad spot as per a post that would attract a regular reader… ( Click HERE for the rest of the article. )
Microsoft has becomethe front-runner in the potential sale of a stake in America Online.
However, there appear to be a few potential snages. For one thing, Monday The New York Times reported that
there was concern tht this would be another risky partnership for Time Warner.
The company is also looking at whether a new partner at AOL could help Time Warner navigate the digital world.
While Microsoft approached AOL several months ago, any agreement could still be weeks away.
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Yahoo Inc. has redesigned its online maps to make it easier to get driving directions to multiple destinations and find local merchants — the latest move in the company’s duel with Internet powerhouse, Google Inc.
The Sunnyvale-based company unveiled its latest mapping improvements Wednesday, less than a month after Google upgraded its maps service.
Yahoo is matching some of Google’s features, such as the ability to scroll across a map without reloading a Web page, as well as introducing tools that haven’t been available previously on the Internet. ( Continue Reading )
A 20-year-old man accused of using thousands of hijacked computers, or “bot nets,” to damage systems and send massive amounts of spam across the Internet was arrested on Thursday in what authorities called the first such prosecution of its kind.
Jeanson James Ancheta, who prosecutors say was a well-known member of the “Botmaster Underground” — or the secret network of computer hackers skilled at bot attacks — was taken into custody after being lured to FBI offices in Los Angeles, said U.S. Attorney’s spokesman Thom Mrozek.
( Continue Reading )
Google Inc.’s Internet-leading search engine on Thursday will begin serving up the entire contents of books and government documents that aren’t entangled in a copyright battle over how much material can be scanned and indexed from five major libraries.
The list of Google’s so-called “public domain” works — volumes no longer protected by copyright — include Henry James novels, Civil War histories, Congressional acts and biographies of wealthy New Yorkers. ( Continue Reading )
