Archive for September, 2006

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Search Engines Need a Steady Flow of Content

by William McRea

The Internet is full of Saturday Morning Bloggers. These bloggers ignore their blogs all week, then they post a few dozen articles in their blog and then spend a few hours adding comments to other blogs. This is a great way to spend a Saturday, but it provides very little SEO marketing benefits.

Search engines need a steady flow of content. Most blogs that appear in a web search have a post that has been published within the last few hours. Dozens of blog search engines operate for the sole purpose of alerting the big five search engines of new content. The posts that you publish on Saturday are already out of the lists by Sunday afternoon. That is why it is important to provide the search engines with fresh content daily.

A steady stream of content is so important that some blog software programs have a delayed publishing plug-in. This lets the blogger upload multiple articles at one time, but it waits until a pre-determined time to publish each one. This is a great idea, but it is only half the solution.

The blog search engines must be pinged shortly after the blog is posted. There are several good pinging services on the web. Most of them ping a few dozen blog search engines, telling them that your blog has new content.

This confuses most bloggers. They believe that tagging an article with a blog search engine like Technorati or Del.icio.us is all they need to do. Tagging is a method of introducing a list of your articles to potential readers. Tagging has nothing to do with building in-bound links or a web pages rank. Tagging is for peoples benefits. Pinging is for the benefit of search engines.

Publishing one blog a day and then pinging the blog search engines will ensure that the big five search engines never forget your blog. www.weblogs.com gives a visual of how blog pinging works. Each of the blog posts that appear on the page have pinged the blog search engines.

An overly simplified method of explaining pinging is by comparing it to crawling a webpage. Instead of waiting for a robot to crawl the blog, ping the search engine while the news is still fresh.

Another excellent strategy is to invite your reader to leave a comment. Comments are picked up by search engines as new content. The only problem with allowing comments it the potential from comment spam.

About the Author:
The Commentator is a unique program that blocks comment spam, while it builds a double opt in mailing list. For more information visit The Commentator.

Generating Profits Like Clockwork Through Blogging

by Matt Rhodes

Many folks who try to make money blogging are often short-sighted in their monetary goals. At first glance, for example, Google AdSense seems to be the absolute best and easiest way to generate income from your blog, especially if you generate massive amounts of traffic. After all, you’re receiving hundreds of clicks daily, and they add up quickly. Ultimately, however, you’re trading $20 or $30 sales for 10 or 15 cent clicks. Although you’ll have more clicks than sales, simple math tells you that even if 1% of your clicks bought a product that earned you a $20 commission instead, you’d be doing $5 or $10 better than with AdSense. The truth is though, if you have a credible and respected blog, your income could be five or ten times that amount.

If you have a solid reputation for providing quality content to your visitors, they will trust any recommendations that you have. Think for a moment just how much power that puts into your hands. If you have users who visit your blog religiously, they’ll feel the same way about your recommendations. Recommend high quality, relevant products to your visitors and not only will you receive a hefty commission, they’ll actually be thanking you for helping them and will be even more eager to follow your recommendations the next time. Sometimes, if they know you receive a commission from the product, they’ll purchase it just to support you. You could make these recommendations like clockwork - every 2 weeks, recommend a great new product or service your users *need* to have. You’ll see a nice, big number in your checking account soon thereafter.

Compare that to AdSense. One click, 15 cents in your pocket, and they’re gone. They don’t trust you anymore than they used to, and - most importantly - they could be buying a product through a Google Ad that would’ve earned you a massive commission if you had just recommended it. If you think you can have both AdSense *and* affiliate products, think again. The AdSense ads will just distract your users from the offer you’re presenting.

Long story short: get rid of AdSense, start recommending quality products, then watch your bank account soar. I guarantee you’ll be pleased with the results.

About the Author:
Matt Rhodes is the Editor and Webmaster of Blogging Money Maker, a blog that reveals FREE articles, tips and tricks about how to make money blogging. Go to http://bloggingmoneymaker.blogspot.com!

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The opinions above are those of the author of that particular article. The owners of this blog actually use Google along with other affiliate links. Since Google is contextual, it often includes quality information that our readers are looking for. It all depends upon your own content. With some content, their ads are very relevant - while with others, they’re so far off base you forget what you were reading about in the first place!

My own recommendation would be to experiment and see what works for you. Also, keep an eye on what Google ads are actually showing up on your page(s).

Do You Blog Surf? Strategic Steps for Doing it Well

by hafiz lecky
http://webmillionaire.blogspot.com

One of the most important skills of any marketer (or anyone else for that matter) is the ability to do research quickly, effectively and to communicate information that differs from what “the masses” do. This article presents a 3 step strategy for using blogs to help in this. Over the past year or so, blogs have become huge. Before the 2004 U.S. election, scarce anyone heard of blogs. But with the bloggers doing their own version of the news, even computer illiterate people have at least heard of blogs.

So I want to talk about blogs. But not from the usual angle of creating and maintaining one. I want to talk about it from the standpoint of USING other people’s blogs effectively.

If you already blog, then this will be obvious to you, though you might have been so focused on creation that you didn’t pay attention to consumption. Common problem. I’m here to help you get past it.

The amazing thing about blogs - the good ones at least - is that they are like finding information gold mines.

The owners maintain them and their quality for several reasons.

1. To generate new content that search engines love to keep people coming back for more 1. To sell their stuff in a low pressure marketing context. 3. Self-fulfillment through self-expression. There are likely other reasons, but I consider these the relevant ones.

These motivations push the publishers to keep the quality of good blogs high. If they stop, their traffic dwindles. If they start hyping stuff, then the low-pressure context is gone.

Thus, it is that blogs form one of the most intensely useful sources of free information anywhere.

So the question is, do you effectively blog surf? And more to the point, how do you do it? Well, I don’t have THE ANSWER for how to do it. But I do have some suggestions that have generated great results for me.

1 - Google the following - with the punctuation as I show them:

+blog +”subject phrase”

Thus if I’m interested in blogs on fly fishing (a niche if there ever was one), my google would be

+blog +”fly fishing” (over 61,000 matches)

If my interest was in sequential autoresponders then my search would be: +blog +”sequential autoresponders” (243 matches)

This gives me the ability to get a list of blogs on the subject which I then …

2 - Bookmark for future reference. Create a folder for, say, fly fishing. All the high quality fly fishing blogs you find go into that folder. Make new folders for blogs on other subjects.

Now if I’m interested in seeing what’s new in fly fishing, I go to my bookmarks and have a virtual field trip.

But there’s one more thing I do, too. And this is critical if you want to keep your blog surfing fresh:

3 - Bookmark the search results page.

Why?

Because the results delivered up by the canned search will vary over time and as Google changes their criteria. The top blog today might turn out to be 5th next month and a complete newcomer might end up 1st on the list.

Now you have an effective method for blog surfing. Enjoy.

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How to create unblock-able pop-ups for free!

by Jody Salt

Introduction

Pop-ups are one of the best tools in an Internet marketers tool box. A lot of the top Internet marketers use them, and for good reasons; they increase sales and response rates.

As of late the traditional window based pop-ups are rarely being used by anyone any more; this is for two main reasons:

1. The are incredibly annoying to your website visitors as they change window focus (i.e. To force visitors browsing experience to a new browser window).
2. They can be easily blocked by pop-up blockers.

However, the new sort type of pop-up is infinitely preferable to the old because:

1. The new sort of pop-up won’t change the browser focus, and can be designed to make it look like it relates to the parent page.
2. The new sort of pop-up can’t be blocked by pop-up blockers!

So how do I create these free unblock-able pops then?

While there are paid for software solutions out there, if you know HTML, which; even for the paid for solutions you need to know anyway! Then there is really no reason why you should be paying good money for something which can be done just as well (if not better) for free.

The software we are going to use to create our pop-ups is called QuickPop, which can be downloaded for free from JodSoft here:

http://www.jodsoft.com/quickpop/

Once you have this software creating pop-ups is really easy.

The first thing you need to do is to create a HTML file that you want to use as a pop-up; for instance this could be a special offer, or a mailing list opt-in page.

Now that you’ve got your page sorted upload it to a suitable directory on your site, also upload quickpop.php to that same directory.

You have only one step to go before the pop-ups will appear on your site, and that is integration. To integrate the pop-up with any page on your site. Just copy and paste the following HTML code into any page on your site, modifying “your_directory” to where you installed quickpop.php, and “your_popup.htm” to the name of your pop-up file:

That’s it! If you now go any page where you copy and pasted the above code you should see your pop-up appear!

To update your pop-up all you need to do is modify your pop-up html file.

If you want the pop-up to only appear once then copy and paste the following code:

Now your pop-up will only appear once!

Have fun!

Regards,
Jody

About the Author:
Jody Salt owns http://www.jodsoft.com a business dedicated to creating quality software for entrepreneurs and website owners.



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