Identifying the MDA for Optimized Site Pages
You have designed, built and launched a web site for a reason. That reason is to persuade site visitors to perform the MDA – the most desired action as you, the site owner, see it.
MDAs can be obvious or very subtle. For example, the MDA on a commercial site is to induce visitors to buy something. That’s obvious. Other MDAs include providing an email address, providing additional personal information, opening an account, signing up for a service, asking for a quote or opting in for the monthly newsletter.
Less obvious MDAs include submitting a blog entry, starting a forum thread, referring new visitors, book marking the site or reading critical sales or informational copy. You could also……