High Tide Web

by Brian McGregor

I wonder if you knew that visitors to your website form an instant opinion? And they form it about you and your offer. The opinion that is formed in this instantaneous way is done so subconsciously. This happens automatically, and you might wonder why. It matters not a jot how clever the text is on your page. You can have paid an expensive professional to produce your copy for you. And yet your visitor will still form their instant opinion without even reading a single word of your costly copy.

You might also have invested in some really great pictures or images on your site. I’m afraid this will carry zero influence on your visitor’s instant opinion. Nor does your offer matter. You could be promoting a sensational deal, like selling dollars for dimes. But this too, will be overlooked by the site visitor………..

It is clear that web audio and web video are taking the Internet by storm. Many webmasters are realizing that although it is very important to get more traffic to their websites that it is even more important to convert traffic into sales.

Many internet marketers agree that a conversion ratio, between website traffic and website sales, of between 1% and 3% seems to be the industry norm and that 2% is a good average ratio. What this means is that, on average, only 2 out of every 100 visitors will actually become a customer.

Webmasters often make the mistake of only focusing on ways to attract more traffic instead of also finding ways of converting more visitors into customers. However, more and more webmasters are realizing that website success is a two tier approach, namely:………..