Banner Ads Suffer, Take Advantage
by Dale Sexton
Effectiveness of banners are declining. Most web surfers can spot banners and have trained themselves to ignore them. Cooperation between webpage owner and advertiser is needed to resolve this.
Billions of dollars are spent for website promotion, over 75% is spent on banner ads. Large corporations spent most of this money on branding. For us in small business, only a very small group know how to use banners to there full potential.
-Tips for the Webpage Owner-
Page design and banner placement are vital for a higher click-through ratio with affiliate banners for the webpage owner. If you use banners, build your site around them to get maximum benefit. Why use banners if your not getting some form of payment?
Banner placement within the first screen a user sees will pull higher than those placed further down a web page (requiring a visitor to scroll down to see it). Most banners at the top of a page are ignored.
Banners placed 1/3 down the page are more effective. Banners (or buttons) placed on the lower right side of the screen (near the scroll bar) pull twice as much than banners placed at the top of the page.
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