Conclusions From Tracking Blog Ads
by Duncan Riley
1. New ads work. You will always get a higher CTR on new ads, both text and graphical (but not Adsense).
Think of it like a honeymoon for ads. New ads are good for probably 2 to 3 days in terms of decent CTR, then they drop off to lower levels. Ive tracked the ads from the BlogAds Advertising service for a period as well. My advice if you’re advertising using BlogAds over a period of time: rotate your ad graphics maybe once a week.
2. Regular readers tend to be ad blind. Regular readers will click on ad spots but the CTR is much lower than for new readers, particularly on Adsense ads. Ive had lots of different traffic in the last four weeks on a variety of different subjects and its the posts bringing in completely new traffic that have the high CTR’s, and I’m talking at times four to five times higher rates on the same ad spot as per a post that would attract a regular reader… ( Click HERE for the rest of the article. )
