Search Engine Optimization for Everyone
by Sherry Holub
There are many facets to SEO and the search engines continually change their methods of indexing sites to help prevent the same sites from staying up in the ranks all the time.
Here are some strategies we have personally used with our web design firm:
1) Google AdWords. This is an excellent and cost effective method of getting good search results. You set the maximum daily amount you would like to spend on your key words and phrases. Within the first month we were getting more client contacts through using AdWords.
2) Overture Keywords. A lot like AdWords, but we found that their system did not really allow you to set a daily limit to how much you wanted to spend and it quickly got out of hand with some of the phrases we had chosen! Still, pretty cost effective in the grand scheme of things.
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